Best Telegram Ad Platforms for UK Businesses

Introduction

In this comprehensive guide, we’ll explore and compare the best Telegram platforms and Telegram ads exchanges tailored to the UK market. You’ll find detailed insights on targeting, pricing, integrations, compliance with UK law, and practical tips for getting started.

Why UK Businesses Are Turning to Telegram Advertising

Telegram has over 900 million monthly active users globally as of 2025, with a steadily growing user base in the UK. According to Ofcom’s 2024 report, over 11% of UK internet users access Telegram monthly, a figure that has more than doubled since 2021. But why the sudden shift?

High engagement: Telegram channels often boast higher message open rates (60–80%) compared to email (15–25%).

Cost-efficiency: Telegram ads are often more affordable than Facebook or Instagram, with CPCs starting at just £0.02.

Privacy-first: With GDPR compliance and end-to-end encryption, Telegram is attractive to both users and brands.

Alternative audience: Especially popular among crypto users, tech enthusiasts, gamers, and niche communities.

Now, let’s compare the most prominent telegram ads platform UK options and see how they cater to British businesses.

1. Telega.io

Overview: Telega.io is one of the largest and most mature platforms offering Telegram ad placement services. It functions both as an ad platform and a telegram ad exchange, where advertisers can browse thousands of verified Telegram channels.

Key Features:

  • Access to over 15,000+ Telegram channels
  • Audience filters by geo, topic, language, engagement rate
  • Built-in analytics dashboard
  • Native support for GBP payments

Targeting: Telega.io supports geo-targeting, which is crucial for UK businesses aiming at domestic audiences.

Pricing: Ad placement starts from £10 per post. Channel owners set their own rates, but competitive bidding is possible.

Integrations: CRM and Telegram bot integration supported via API.

UK Edge: Over 1,200 UK-based Telegram channels listed.

2. Pluronet Ads

Overview: A relatively new but powerful telegram ads platform UK, Pluronet offers managed ad services and campaign automation tools.

Key Features:

  • Fully managed Telegram ad campaigns
  • AI-driven targeting based on audience behaviour
  • Real-time performance tracking

Targeting: In-depth psychographic and demographic filters, including UK-specific targeting by city and interest.

Pricing: Minimum budget of £100 per campaign. CPC ranges from £0.03 to £0.15 depending on niche.

Integrations: Connects to Google Analytics, HubSpot, and major bot frameworks.

UK Edge: In-house UK support team and GDPR-aligned data practices.

3. AdGram

Overview: AdGram is a decentralised telegram ad exchange designed for crypto and fintech advertisers, but it’s making waves among UK startups.

Key Features:

  • Peer-to-peer ad buying
  • Blockchain-verified campaign transparency
  • Smart contracts for automated payments

Targeting: Mostly interest-based targeting (crypto, finance, tech), with some geo filters.

Pricing: Bids start from £0.01 CPC. Payment in crypto (ETH, USDT), but GBP wallets are now in beta.

Integrations: Telegram bot automation and Web3 tools.

UK Edge: Used by at least 50 UK crypto businesses as of March 2025.

4. ClicksFly

Overview: ClicksFly is an ad performance network specialising in Telegram and WhatsApp. Though global, it has strong UK traction.

Key Features:

  • Influencer marketplace
  • A/B ad testing
  • Audience remarketing tools

Targeting: Detailed geo-targeting, language, timezone, and user behaviour segmentation.

Pricing: CPM and CPC models supported. Typical UK CPC is £0.04–£0.10.

Integrations: Mailchimp, Google Ads, and Telegram API.

UK Edge: Strong partnerships with British affiliate networks and Telegram influencers.

Is Telegram Advertising Legal in the UK?

Yes — but with important caveats. Telegram advertising is legal in the UK, provided it complies with local advertising standards and data protection regulations.

Advertising Standards Authority (ASA): All ads must be clearly marked, truthful, and not misleading. For example, affiliate links must be disclosed.

GDPR Compliance: If you’re collecting user data via Telegram bots or forms, you must disclose how data is used and stored.

Children’s Online Privacy: Targeting under-13s is restricted.

Crypto & Finance Ads: Must include disclaimers and avoid promising guaranteed returns.

It’s wise for UK businesses to consult legal guidance or a compliance officer before launching large-scale campaigns.

Tips for Choosing the Right Telegram Ads Platform UK Focus

  1. Know your audience: If you’re selling to Gen Z gamers in Birmingham, go for platforms with niche channel options.
  2. Watch the payment methods: If you’re not ready for crypto, skip ad exchanges that only accept USDT or ETH.
  3. Ask for UK case studies: A platform with proven success stories in the UK is a safer bet.
  4. Check integration needs: Need HubSpot or Shopify integrations? Not every platform offers them.
  5. Test small first: Start with a £50 test campaign before scaling up.
  6. Look for local support: Choose platforms with UK-based support teams or agents for quicker assistance.
  7. Assess channel quality: Review past sponsored posts and engagement metrics before committing.
  8. Compare fees: Some platforms charge commissions on top of ad spend — check total costs.
  9. Review data policies: Ensure the platform aligns with GDPR if you’re collecting subscriber info.
  10. Seek scalability: Select platforms that can handle high-volume campaigns when you’re ready to grow.
  11. Use trial campaigns: Many platforms allow low-budget test runs to check targeting accuracy.
  12. Evaluate reporting features: Dashboards with real-time UK audience insights are a plus.
  13. Investigate community trust: Look for reviews in UK marketer forums like UKBusinessForum or Reddit.
  14. Check influencer transparency: Ensure influencer channels disclose paid partnerships in posts.
  15. Align with your niche: Some platforms are stronger for crypto, others for e-commerce or education.

Real-World Examples: How UK Brands Use Telegram Ads

  • BrightBrew Coffee (London): Used Telega.io to promote its loyalty bot. Gained 2,300 Telegram subscribers in 10 days.
  • Cryptix Trading (Leeds): Ran a Pluronet campaign with a £150 budget. Achieved 6.2% CTR in crypto-focused UK channels.
  • QuickTax Advisors (Bristol): Promoted tax tips via ClicksFly. Increased Telegram traffic by 78% month-over-month.
  • FitFuel Box (Manchester): Tested Telega.io for fitness content promotion. Attracted 1,000+ UK subscribers in a week.
  • EcoBag Co. (Brighton): Used ClicksFly’s influencer targeting to gain 4,500 unique visits to their Telegram store channel.
  • CoinBridge Ltd (Birmingham): Partnered with AdGram to reach 18–34 crypto investors in the Midlands.
  • StudyCraft (Oxford): Ran an educational campaign during UK exam season. 12% CTR on native polls.
  • VapeXpress UK (Liverpool): Targeted regional vape communities via Pluronet with a £500 budget — sold out limited stock in 3 days.
  • SassyLash Studio (Glasgow): Grew local clientele by running Telegram promos through influencer networks.
  • RegalRooms Lettings (Leicester): Used Telegram for weekly property deals. 40% of Telegram followers converted to engaged email subscribers.

Real-World Examples: How UK Brands Use Telegram Ads

  • BrightBrew Coffee (London): Used Telega.io to promote its loyalty bot. Gained 2,300 Telegram subscribers in 10 days.
  • Cryptix Trading (Leeds): Ran a Pluronet campaign with a £150 budget. Achieved 6.2% CTR in crypto-focused UK channels.
  • QuickTax Advisors (Bristol): Promoted tax tips via ClicksFly. Increased Telegram traffic by 78% month-over-month.

Conclusion

Telegram may not yet rival the sheer scale of Meta or Google, but for UK marketers seeking privacy-first audiences, cost-effective outreach, and tight-knit community engagement, it’s a serious contender. From full-service platforms like Pluronet to decentralised options like AdGram, there’s a telegram ads platform UK to suit virtually every need and budget.

With careful planning, compliance, and experimentation, UK businesses can tap into Telegram’s unique ecosystem to drive growth, build communities, and escape the ad fatigue of traditional channels. If you’re ready to buy Telegram ads UK, now’s the time to explore the platforms that match your goals.