Table of Contents
Industry Trends Shaping Telegram Advertising
User Growth and Reach
The surge to over 1 billion monthly active users in March 2025 marks a significant milestone for Telegram as an advertising platform. The trillion views generated by public channels each month illustrate the immense reach available for brands and affiliates. With this massive audience, advertisers can gain targeted visibility, especially in high-performing niches such as e-commerce, finance, and iGaming.
Rising Profitability
Telegram transitioned into profitability in 2024, with a well-structured advertising model that now competes successfully against traditional giants like Facebook and Google. Advertisers can expect a robust revenue stream, as Telegram incorporates premium subscriptions and mini-app ecosystems that offer diversified revenue options beyond just ads.
Cost Efficiency
One standout feature of Telegram advertising is its cost-effectiveness. Ad costs per click and impression often fall below those of more established platforms. Advertisers can negotiate directly with channel owners, further enhancing the potential for cost savings. This financial efficiency is especially crucial for brands and affiliate marketers who operate on tight budgets or need to maximize ROI.
Exploring Major Advertising Formats
Understanding the various advertising formats on Telegram can empower advertisers to choose the right approach for their campaigns.
| Format | Description | Best For | Pricing Model |
|---|---|---|---|
| Official Telegram Ads | Short text plus a call to action (CTA), shown on public channels (1k+ subscribers) | Large brands, broad awareness | CPM; starts at $2,000 min spend |
| Direct Ad Buys | Negotiated posts in targeted channels | SMEs, affiliate offers, niche B2C | Negotiated direct |
| Mini App Ads | Integrated ads within Telegram Mini Apps | E-commerce, gaming, finance, apps | Varies by ad network |
| Sponsored Messages | Paid posts/messages delivered to channel/group members | Targeted engagement | CPM or negotiated |
Direct Messaging and Public Channels
Direct messaging and public channels serve as powerful traffic sources, allowing advertisers to engage users directly or through shared content. Given Telegram’s open networking model, advertisers can leverage both organic and paid channels to broaden outreach.
Bot-Driven Lead Flows
Automated bots for lead generation enable marketers to facilitate seamless interactions, providing a sophisticated way to capture user data and promote conversions without manual input. Using bots can increase efficiency while ensuring higher engagement rates.
High-Performing Verticals and Geographies
Targeted Verticals
The most successful advertising verticals within Telegram as of 2025 are:
- E-commerce
- Finance
- Gambling/iGaming
- Betting
- Trading
- VPN/Privacy tools
- Software Trials
These sectors are thriving due to their inherent nature of targeting specific audience needs and desires, driving higher engagement and conversion rates.
Geographical Insights
The geography of your target audience significantly influences ad performance. High-response areas for Telegram ads include:
- USA
- Germany
- Indonesia
- Türkiye
- Ukraine
- Bangladesh
- MENA (Middle East/North Africa)
- Russia
Special offers such as VPN and privacy-related products resonate particularly well in regions with higher censorship levels, making them a prime candidate for targeted campaigns.
Conversion Tactics and Funnel Strategies
To succeed in Telegram advertising, it’s crucial to adopt a strategic approach to conversion. Below are several key tactics:
Seamless In-App Flows
Keep users within Telegram for the entire conversion journey to minimize friction. This can be achieved through bots and mini-apps that facilitate purchasing or lead collection without requiring users to leave the platform.
Personalization and Storytelling
Authentic storytelling that resonates with the audience is more compelling than generic ads. Focus on creating a narrative that connects with users, fostering emotional engagement and encouraging conversions.
Chatbots for Lead Qualification
Implement chatbots that guide users through the qualification process—improving interaction, segmentation, and ultimately transitioning users toward conversion goals. These can manage demo scheduling, deliver offers, or qualify leads based on user responses.
Unique Links and Promo Codes
With the absence of pixel-based tracking on Telegram, manual attribution is necessary. Tracking performance through unique links or promo codes ensures accurate monitoring of ROI for advertising campaigns.
Nurturing Campaigns
Educate users over time before selling. Implementing drip campaigns that provide incremental information nurtures potential leads, leading to improved conversion rates.
Ad Creative Optimization
Tailor ad creatives to resonate with the specific audience of each channel. Utilize A/B testing to identify which messaging, CTAs, and formats yield optimal engagement and response rates.
Successful Case Studies
Learning from successful campaigns can provide valuable insights into effective strategies:
- Gamified Mini App Campaign: A collaboration between PropellerAds and a gamified mini app led to an 18-fold increase in conversions. The success stemmed from a unique integration of Telegram Ads with engaging content that kept users entertained while promoting the app.
- User Growth for Mini App: RichAds effectively scaled a mini app from 3,622 to 61,328 active users in just one week by leveraging mixed ad formats, achieving a 20-fold increase in user acquisition.
- Top E-commerce Ads: In February 2025, campaigns targeting e-commerce, gambling, finance, betting, and trading demonstrated the highest profitability on Telegram Ads. Advertisers focusing on these niches should consider emphasizing brand visibility and outreach through tailored Telegram campaigns.
Competitor Strategies
Understanding competitor tactics can help shape more effective strategies:
- Channel-Admin Partnerships: Forming direct partnerships can enhance the efficacy of ads placed within channels. Influential channel owners can significantly boost brand visibility and engagement through promoted posts.
- Ad Network Synergy: Leverage platforms like RichAds and CIPIAI that provide infrastructure for broader traffic acquisition via integrated ad placements, expanding your reach beyond traditional direct buys.
- Multi-Funnel Campaigns: Utilizing Telegram as part of a cross-channel marketing funnel helps manage customer touchpoints more effectively. This approach strengthens engagement and nurturing processes.
Opportunities and Recommendations
With the landscape evolving, marketers should explore ways to capitalize on Telegram’s unique environment:
- Emerging Vertical Penetration: Explore niches like VPNs, fintech, and software trials, particularly in regions facing restrictions. This represents a fertile opportunity for advertisers to gain traction in underserved markets.
- Local and Niche Marketing: Consider localized campaigns that target specific languages or regional channels. This can enhance relevancy and engagement, driving more meaningful interactions.
- Bots and Mini Apps: Collaborating with developers to create interactive bots and mini apps can greatly enhance lead capture efforts while also providing customers with added value.
- Brand Storytelling Focus: Prioritize narrative-led campaigns that educate and inform users while gently leading them toward making a purchase decision. This aligns well with Telegram’s conversational culture.
- Manual Attribution Methods: Consider integrating CRM tools and tracking methods like unique URLs to manage campaign performance effectively. This will help overcome Telegram’s limitations regarding analytics.
- Test and Iterate: Continuous experimentation is vital. Marketers should run pilot campaigns, analyze performance based on feedback, and adjust strategies accordingly to maximize results.
- Mitigate Channel Fraud: Thoroughly vet channels before purchasing ad space to avoid inflated metrics. Focus on authentic channels with genuine engagement rates that align with your brand’s goals.
Conclusion
The dynamic environment of Telegram advertising in 2025 offers a multitude of opportunities for affiliate marketers and brands. By leveraging the platform’s substantial user base, affordable advertising options, and innovative ad formats, businesses can drive significant revenue growth through targeted campaigns, effective lead generation, and strategic storytelling.
For advertisers looking to navigate the intricacies of Telegram ads and affiliate marketing, our services can provide the necessary guidance and expertise to harness the potential of this unique ecosystem effectively. Embrace the changes in Telegram advertising and position your brand for success in this burgeoning landscape.
FAQ
What is Telegram advertising?
Telegram advertising involves promoting products or services through paid ads on the Telegram platform, utilizing various formats to reach its large user base.
What are the benefits of Telegram ads?
Benefits include a vast audience, cost-efficiency, diverse advertising formats, and higher engagement rates due to the direct nature of communication on the platform.
How can I optimize my Telegram ad campaigns?
Optimizing Telegram ad campaigns can be achieved through A/B testing, leveraging bots for interactions, creating engaging content, and ensuring proper segmentation based on your audience.
Which industries see the best results on Telegram?
Industries such as e-commerce, finance, gambling/iGaming, and VPN/privacy tools tend to see the best results due to targeted offerings that align with user interests.